of consumers use search engines to find information about products and services before making a purchase according to this study by Google on the impact of search listings. The ease in which clients access your products and services via search engines is critical to the survival and growth of your business.
Search engine optimization (SEO) influences the visibility of your website on search engine results pages, making it easier for people to find your business, products, and services online. With the right SEO services, search engines draw interested clients and targeted audiences directly to your website.
How well your business shows up on online depends on the technical aspects of your web platforms and the quality and relevance of your internal and external online content. Is your website optimized to show up at the top of search engine rankings across all devices (including mobile)? Is your online content well-written, engaging, and relevant to search engine users?
TECHNICAL: Technical elements, such as coding, backlinks, and pagespeed, facilitate the ease in which search engines access your online content.
INTERNAL: The quality and relevance of your internal website content influences the way search engines rank your website on results pages.
EXTERNAL: The quality, relevance, and online circulation of content outside your website influences the way search engines rank your business online.
The most successful search optimization solutions begin with an integrated strategy that combines SEO with other online marketing tactics, such as PPC or paid ads, so that you get the most out of your investment in digital marketing. Businesses that approach SEO from this more holistic vantage point achieve higher rankings on search engine results pages through a combination of efforts. Click here to learn more about how paid ads can contribute to SEO.
Search Marketing Strategy
Search Engine Optimization
Search Engine Marketing
Landing Page Strategy
Local Listings Optimization
Local Directory Submission
Keywords Research and Analysis