of people use search engines to research local businesses, according to this study by Google on consumer’s local search behavior. Many consumers prefer the convenience of buying from local businesses in person, and they use Internet search engines to look up information and reviews of businesses, products, and services in their local area.
Local search optimization strengthens your company’s online presence in geographically-targeted online searches. Local search marketing solutions focus on a geographically-specific online marketing campaign that engages local audiences and consumers in your area to learn more about your products and services or visit your business in person.
Successful local search solutions begin with an effective strategy, unifying listings across several local business directories and optimizing technical elements so your website ranks higher in searches with a location parameter. Listing your business in local business directories can help improve your search ranking and build the reputation of your brand among your target audience.
STRATEGY: A strong local search campaign starts by outlining a strategy to achieve specific goals related to building your brand reputation locally and engaging your local audience to interact with your business, products, and services in person.
LOCAL LISTINGS: Listings in local business directories provide consumers in your area with information about your business, including hours of operation, location, and availability and reviews of products and services. The more complete the local listing, the more reputable your business appears to your target audience.
TECHNICAL: Technical elements of local search optimization ensures that your website shows up in relevant searches about products and services in your area. An important part of the technical work behind local search is making sure your web content is optimized for mobile devices, as most local searches are conducted on smartphones.
When people are on the go, their Internet searches have very specific local intents. Consumers use their mobile devices to look up information about local businesses, such as directions, store hours, and availability of products. Half of the consumers who search for local listings visit a local branch or outlet on the same day, and one in five smartphone local searches lead to a purchase within twenty-four hours.
Google recently confirmed that more of its searches occur on mobile devices than on desktops. If your website content is not optimized to work on mobile devices, it does not show up in Internet searches performed on these devices. You are missing out on a huge local audience if your web content does not display properly on smartphones. Learn more about how we can help you develop your website content to work on mobile platforms.
Local Search Marketing Strategy
Local Listings Optimization and Management
Local Directory Submission
Google Maps Ranking
Geo-Targeted Paid Ads
Geo Mobile Optimization
Mobile Web Development
Keywords Research and Analysis