of people can’t tell the difference between organic search results and paid ads, according to WordStream’s research on PPC ads. Paid ads can give an added boost to your online marketing campaign and drive traffic to your website over your competition.
Pay-Per-Click (PPC) is an internet marketing tactic where you pay to advertise your company, products, and services alongside organic search engine results. When consumers search for information relevant to your industry, paid ads are a strategic way to inform your target audience about the products and services you offer. PPC is a cost-effective online marketing solution because you only pay for the ads that users click. You set up budget limits on how much you want to invest, and you can easily track the results of your investment.
Social media platforms such as Facebook also offer paid ad options that boost the visibility of your social media postings to your target audience. Click here to learn more about the social media services offered by Spidermode.
One of the myths about search marketing is that Internet users have become too savvy for paid ads, and many businesses focus only on ranking high in organic search results instead. However, the presence of paid ads have a significant negative influence on the number of clicks on organic search results, according to Advanced Web Ranking’s study on organic click-through-rates on Google. While top-ranked websites on search engine results pages typically achieve a 23% click-through rate, these same top-ranked websites drop to less than a 15% click-through-rate on search results pages with ads. These findings suggest that SEO must be combined with paid ads to be most effective. Click here to learn more about how SpiderMode can optimize your search ranking.
The success of a paid ad campaign depends on a well-designed online marketing strategy that integrates paid advertisements with SEO and other online marketing solutions. Effective campaigns apply research about search engine keywords to create online ads that drives traffic to your website and increases awareness of your brand among users interested products and services in your industry.
CAMPAIGN STRATEGY: A successful paid ad campaign begins with an effective strategy that works toward specific goals to engage your target audience and drive traffic to your website and outlets.
KEYWORDS: An effective paid ad campaign begins by determining the keywords and phrases that your target audience uses to search for information about products and services in your industry.
OFFERS: Paid ads should highlight online offers that work in conjunction with the specific goals of your marketing campaign and also build upon the brand image that you want to project to your target audience.
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